Pantone Unveils The Pantone Color Of The Year 2023

Pantone introduces the Colour of the Year 2023 , PANTONE Viva Magenta 18-1750, a natural hue from the red family that represents strength, courage, and bravery, introducing a unique narrative of a rebellious spirit.

Each year the Pantone Color Institute™ experts explore global trends from entertainment to fashion, travel, and social and cultural events seeking inspiration from the natural and virtual worlds permeating daily life. Through this extensive process, the institution creates a visual language that communicates a message that crosses genders, geographies, and generations.

“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.” says Leatrice Eiseman, Executive Director of the Pantone Color Institute.

The Color of the Year for 2023, Viva Magenta is bold and uplifting. It is an electric and multi-dimensional hue that manifests as a stand-out statement. This year's colour is a fresh bright red that reveals sheer excitement, allowing experimentation and unrestricted self-expression that embraces everybody who shares their zest for life with a rebellious attitude. It's a bold, funny, and all-encompassing colour.

“Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.” - Leatrice Eiseman, Executive Director of the Pantone Color Institute.

A nuanced crimson red tone presents a balance between warm and cool, straddling the physical and virtual multi-dimensional worlds. Assertive but not aggressive, it is a carmine red that does not boldly dominate but instead takes a “fist in a velvet glove” approach. Exuding dynamism, PANTONE 18-1750 Viva Magenta is a transformative red tone capable of driving design to create a more positive future.

“An unconventional shade for an unconventional time: a new vision. Vibrating with vim and vigor, a shade rooted in nature descending from the red family demonstrating a new signal of strength.”

For more information about Pantone Color of the Year 2023 visit their website or follow them on Instagram.

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